In this impassioned exposé, lifelong skier Hal Clifford reveals how publicly traded corporations gained control of America's most popular winter sport during the 1990s, and how they are gutting ski towns, the natural environment, and skiing itself in a largely futile search for short-term profits.Ĭhronicling the collision between Wall Street's demand for unceasing revenue growth and the fragile natural and social environments of small mountain communities, Clifford shows how the modern ski industry promotes its product as environmentally friendly-even invoking the words and emblems of such environmental icons as Ansel Adams and John Muir-while at the same time creating urban-style problems for mountain villages. Hard-hitting and carefully researched, DOWNHILL SLIDE is indispensable reading for anyone who lives in, visits, or cares about what is happening to America's alpine communities.'. He relates the stories of creative business people who are shifting control of the ski business back to the communities that host it.

Clifford suggests an alternative to this bleak picture in the return-to-the-roots movement that is now beginning to find its voice in American ski towns from Mammoth Lakes, California, to Stowe, Vermont. He also uncovers the ways in which resorts, much like theme parks, are carefully engineered to separate visitors from their money.

Chronicling the collision between Wall Street's demand for unceasing revenue growth and the fragile natural and social environments of small mountain communities, Clifford shows how the modern ski industry promotes its product as environmentally friendly - even invoking the words and emblems of such environmental icons as Ansel Adams and John Muir - while at the same time creating urban-style problems for mountain villages. From the dust jacket: 'In this impassioned exposé, lifelong skier Hal Clifford reveals how publicly traded corporations gained control of America's most popular winter sport during the 1990s, and how they are gutting ski towns, the natural environment, and skiing itself in a largely futile search for short-term profits. Bound in the original black cloth, stamped in bright silver on the spine. First Printing of the First Edition with full number line (10 987654321) on the copyright page. Fine condition in a bright and shiny Near Fine dust jacket (lightly rubbed). San Francisco, California: Sierra Club, 2002.

Downhill Slide by Hal Clifford